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cosmetics protective

demand more than makeup

Surpassing the long acknowledged benefits of traditional mineral makeup, only BeingTRUE offers an additional aging defense:
super antioxidant IDEBENONE


protective mineral foundation SPF 17 - powder
protective mineral foundation SPF 17 - powder
Behold the most elegant texture and true-skin, naked-feeling finish of any mineral foundation. All with the natural chemical-free protection of Zinc and Titanium Oxides for an inherent broad spectrum SPF 17. Plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. This non-comedogenic, non-irritating formula is equally beneficial to acne-prone and sensitive skin, even post-procedure. Offers a natural-radiant finish. Apply one of 17 uniquely uniform shades with BeingTRUE brushes for personalized coverage and finish with BeingTRUE Transforming Mineral Mist.

$40.00 suggested retail

how to apply


protective mineral foundation SPF 17 - compact
protective mineral foundation SPF 17 - compact
Behold the most elegant texture and true-skin, naked-feeling finish of any mineral foundation in this finely pressed compact. All with the natural chemical-free protection of Zinc and Titanium Oxides for an inherent broad spectrum SPF 17. Plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. This non-comedogenic, non-irritating formula is equally beneficial to acne-prone and sensitive skin, even post-procedure. Offers a natural-matte finish. Apply one of 17 uniquely uniform shades with BeingTRUE brushes for personalized coverage and finish with BeingTRUE Transforming Mineral Mist.

$40.00 suggested retail

how to apply


transforming mineral mist
transforming mineral mist
This is the necessary finishing step to transform Protective Mineral Foundation into the ideal finish, making it instantly one with skin. Colloidal Gold and Silver plus the BeingTRUE Antioxidant Complex bathe skin in anti-aging benefits. This beneficial spray is alive with the BeingTRUE Signature Aroma, turning daily stress into positive purpose. Equally powerful alone, used night, day and absolutely in-flight. Without Idebenone.

$14.00 suggested retail

how to apply


protective illuminating concealer
protective illuminating concealer
Perfectly customize coverage to the challenge with these tri-component compacts. Each includes two anti-aging concealing shades to mix or use atop a micro illuminating neutralizer to mask discoloration and deflect light from flaws and fine lines. Contains skin brighteners to lift discoloration plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. In four shade combinations: Fair, Medium, Tan and Deep.

$30.00 suggested retail

how to apply


protective shadow primer
protective shadow primer
This second skin gives a forgiving finish for a brighter bare eye or an ideal shadow base that retains pigment without creases. Apply a natural shield of minerals plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. Perfect to hide and heal telltale signs of cosmetic procedures, it contains skin-brightening Vitamin K to help undo damage.

$24.00 suggested retail

how to apply

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