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lips |
| Express yourself. From softly hued lip tones, fresh watering sheer color, lip hugging glosses to true pure pigments. Transcend beauty that is of the moment and in it. |
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| pure lip color |
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Rich, creamy, full-coverage color with anti-aging benefits to lips - even when they're bare. Caffeine and Natural Peppermint Oil increase fullness to decrease fine lines. Exotic Orchid Extract, Vitamin E and Green Tea apply super antioxidant protection, while Shea Butter and Lotus Flower Extract hydrate and soothe. Rich color doesn't have to dry. In 8 shades.
$22.00 suggested retail
how to apply
Apply with the BeingTRUE Lip Brush for precision. Use the side of the brush head to press color onto the lips for natural staining, then glide color over the mouth to intensify shade.
Keep the focus on the mouth with a Pure Lip Color and keep eye makeup soft and neutral with a color wash of BeingTRUE Accent(s).
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| soft lip color |
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Soft, hydrating palette of sheer to medium coverage colors with anti-aging benefits to lips - even when they're bare. Caffeine and Natural Peppermint Oil decrease fine lines. Exotic Orchid Extract, Vitamin E and Green Tea apply super antioxidant protection, while Shea Butter and Lotus Flower Extract hydrate and soothe. In 8 shades.
$22.00 suggested retail
how to apply
Apply with the BeingTRUE Lip Brush for precision. Use the side of the brush head to press color onto the lips for natural staining, then glide color over the mouth to intensify shade.
Blot mouth with tissue and dust powder over lip color. Using the flat side of the BeingTRUE Lip Brush, press powder into lip color to set.
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| lip definer |
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A more modern form of lip liner, colors from natural lip tones to fashionably forward. The silky, drag-free formula goes on easily with even coverage. Formulated with Jojoba Oil, Vitamins C and E to prevent feathering and condition the lips. In 10 shades, sold with sharpener.
$16.00 suggested retail
how to apply
With the lips together and the mouth relaxed, edge pencil along lip line. Being at the corner of the mouth and inch pencil in a back and forth motion working up towards the bow of the mouth. Repeat at the other corner. Define the bow. Repeat lining technique for bottom lip. Blend Lip Definer with the BeingTRUE Lip Brush.
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| satin lip shine |
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Modern color meets sophisticated shine. Designed to capture the luster of satin ribbon, it creates dimension and movement for the illusion of fullness. Caffeine and Natural Peppermint Oil stimulate circulation to increase fullness and decrease fine lines. With lip conditioners and antioxidants. Wear alone or mix atop lip color to recreate your mood. In 17 shades.
$20.00 suggested retail
how to apply
Smooth over lips with angled doe-foot applicator. Use alone or over lip color.
Replace a sheer gloss with BeingTRUE Satin Lip Shine. Use a color like Transcendent for a high-shine with added dimension. The effect is liquid diamonds.
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| sheer lip shine |
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Fresh color and high shine for sheer glossy lips. Natural Peppermint Oil refreshes and joins forces with BeingTRUE antioxidants and lip conditioners. In 10 shades.
$16.00 suggested retail
how to apply
Smooth over lips with angled tip applicator. Use alone or over lip color.
Use Lip Definer #1 over the entire mouth as a neutralizing lip primer prior to Sheer Lip Shine.
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* limited edition color s/s '08
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