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eyes |
From classic to expressive, neutral to forward thinking color-
beauty really is a choice. Create the most of your features and experience color that is BeingTRUE to you. |
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| color cache - 6 well refillable compact |
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This sleek, full-mirrored compact houses up to six refillable eye shadows and powder blushes, even including a well for the BeingTRUE Press Definer Brush. Mobile flexibility for the modern lifestyle.
$20.00 suggested retail
how to apply
Customize your cache with eye shadows, definers, and powder blush. List shades on the bottom of the compact. Convenient for daily use, travel, or gym. Lightweight and refillable.
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| eye shadow |
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Beauty really is a choice. 23 shades from elegant neutrals to extremely expressive. In a range of distinct and desirable textures - natural, matte, and shimmer. Available in individual compact or cache to customize the 6-well Color Cache. Apply with brushes from the BeingTRUE tools collection.
$18.00 suggested retail - compact eye shadow
$15.00 suggested retail - color cache eye shadow
how to apply
Apply with the BeingTRUE eye tools for ideal laydown.
Base shadow - Apply base eye shadow using the BeingTRUE Eye Shadow Brush. Use the flat side of the brush head and press shadow directly on top of the BeingTRUE Shadow Primer to set.
Contour shadow - Apply contour eye shadow using the BeingTRUE Soft Eye Contour Brush. Use the tip of the brush head and glide shadow over the eye contour bone in a back and forth motion.
Eye lid shadow - Apply eye lid shadow using the BeingTRUE Eye Lid Contour Brush. Use the flat angle of the brush head and press shadow across the eye lid.
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| eye definer |
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These ultra-rich pigments may be used wet or dry. Apply with one of three detailing brushes designed specifically according to eye defining technique. Together, anything is possible. Available in individual compact or cache to customize the BeingTRUE 6-well Color Cache. In 6 shades.
$18.00 suggested retail - compact eye definer
$15.00 suggested retail - color cache eye definer
how to apply
Dampen brush head and create a cake-like consistency along the outer rim of chosen BeingTRUE Eye Definer, or use dry as eye shadow for a dramatic eye look and layer with BeingTRUE Accents to intensify color.
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| dual eye liner |
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The essential accessory for a quick change of looks, moods and styles. Create a kohl rimmed eye suggesting a more provocative allure, or define a stylized wing displaying a more expressive personality. Two contrasting shades to match your mood. Long wearing and water resistant.
$18.00 suggested retail
how to apply
Use the highlight side of the pencil to mask tired, red eyes or to highlight the cupid's bow of the lips for a soft glow.
Use the definer side of the pencil with the BeingTRUE Liner Diffuser Brush to create a dramatic smokey eye.
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| accents |
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Crushed pigments of color for modern luster. Can be used on eyes - or anywhere - to highlight, accent, play. Apply dry, or wet for a more brilliant shine. In 4 shades.
$16.00 suggested retail
how to apply
As eyeliner - dampen the BeingTRUE Glide Definer Brush and create a cake-like consistency with Accents. Line along the lash line for a foiled eye liner effect. Suggested shades: Stellar or Astral.
As highlighter - use the BeingTRUE Shadow Diffuser Brush to apply Accents as a highlighter. Apply under the eye brow, top of the cheeks, bridge of the nose and above the cupid's bow of the mouth for a radiant glow. Try Lunar and Solar.
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| BeingTRUE™ lash duet |
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Lash and Brow Enhancer / Lash Definer Mascara.
Stretch the truth. First, the Lash and Brow Enhancer works double duty. Apply to brows to shape and set. Apply to lashes to condition and prime pre-mascara application while holding curl. Then Lash Definer Mascara creates full, long, luxurious lashes in BeingTRUE Black for darkly rich, full depth color.
$24.00 suggested retail
how to apply
Lash and Brow Enhancer - Apply a full coat through eye lashes before curling. Let dry thoroughly and follow with Essential Lash Curler. Primer will set and hold curl post mascara.
Lash Definer Mascara - After lashes have been primed and curled, place the mascara wand into the base of the eye lashers. Wiggle the wand back and forth while shimmying up through the tips. Focus on the center of lash line first. Then apply to the outer and inner corners of the lash line. Use the tip of the brush head to reach difficult areas.
Tip - Never blink into the mascara wand for application. Keep head tilted back, eyes open looking into the mirror and eye brows raised.
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